Variable data printing (VDP) or variable information printing (VIP) or (VI) is a type of digital printing including on-demand printing. Because of this technology, each element (text, images and other graphic elements) can be varied in every printed example. The advantages of Variable data Printing:

• Commercial: Unique and personalised messages
• Tracking: Tracking by unique numbering per item
• Security: Simulations and forgeries become harder to make